X-Ray Magazine is not - to our knowledge - the number one magazine in any country or territory. That honour usually goes to a national magazine or local publication.

However, we are often the second or third magazine - the preferred supplement one might say - in so many territories worldwide that our combined circulation in all likelihood surpasses that of any other dive periodical on the planet.

Lumped together in more meaningful regions the numbers break down in the following distribution.

45% - North America:
35% - Europe, predominantly Northern Europe
15% - Asia-Pacific. Predominantly Australia, New Zealand, Singapore, Malaysia and Philippines
5% - various

Notes:
The demographics can change quite dynamically in time and frequently exhibit patterns we cannot quite explain other than viral marketing often works in weird and wondrous ways.

For example, we have never actively marketed our media in the Philippines, Italy, Portugal, Greece or Brazil. We have not yet exhibited at expos nor worked with partners in any of these territories. Yet, we have obviously picked up quite a huge and loyal following in these countries or areas.

Data:
Data has been compiled from a number of sources;
- Serverlogs
- AWStats
- Google Analytics
- User information submitted to our newsletter subscription list.
- Surveys and interviews done on website ( Zoomerang ) and surveys done at expos.

Some data has to been extrapolated and estimated. For example, there a fraction of visitors will register as 'unknown' in our serverlogs or as .com, .org (ect) with no specific origin. Also not all subscribers have disclosed their geographical location.

In these cases we have assumed that the part of the visitors and readers we did have data from were representative for the whole lot.

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