Connecting you with the audience

What makes X-RAY MAG the most progressive magazine of today?

X-Ray Magazine has led the way in media innovation ever since it was launched in January 2004. It’s a ground-breaking complimentary magazine (yes, it’s FREE) brought to you by worldclass contributors and distributed across the continents. With a novel approach to content and a refreshing layout design with a unique widescreen format built for both on-screen viewing and paper printout, X-Ray Mag has rapidly built a solid six-figure readership across the world.


Looking for new customers?
X-Ray’s distribution, extremely competitive rates and unique “clickable ads” makes for one of the most exciting and attractive advertising platforms when it comes to reaching out to new audiences and reinforcing your message with existing ones.


Quality readership
Our audience are not just any readers. They have actively chosen to read the magazine – it doesn’t just get pushed through the mail slot - seeking information and perceptive to new ideas. They are generally well educated, have good disposable incomes and quite active travellers.


Content matters.
The constant stream of ever new on-line communities, budding media fashions and hypes, makes for a bewildering array of options. But at the end of the day … or should we say at the end of the links posted on those aggregated sites, it all comes down to where the original content is. X-Ray Mag’s articles are authoritative and highly sought.

Also, users of a social space are not mainly in a mindset receptive to information exposition but one of content creation.

Fusing print and web
X-Ray Magazine has dissolved the border between magazines and digital media and combined the best of the two worlds into one appealing package. With X-Ray Magazine has a unique ‘dual format’. While the design and horizontal format has been optimised for easy screen viewing all the virtues of the classical paper magazine are retained – just hit the print button. But this magazine comes with an extra ‘digital’ layer of interactivity with features that is only visible on-screen or on-line.


Interactive advertising – put your existing ads on steroids.
X-Ray Magazine can carry your standard print ads – no need to re-invent the wheel. But that is not the best part. You advert can now be added the extra dimensions of hyper-linking and interactivity even embedding rich media. Just roll the mouse over the ad and see what happens.


What does a “free magazine” mean for advertisers?
Divers and non-divers alike have taken to the concept of a “free” magazine. Like the free daily newspapers that came about around the turn of the millenium, X-Ray Magazine’s popularity and circulation is building rapidly.

This means that you can reach a targetted audience of thousands of divers and dive travelers as well as potential new divers that enjoy a high engagement in media and seek follow up activity in diving.

This is a readership that is both local and international and has been growing exponentially as broadband expands across the globe.


Advertise today – reach tomorrows audience too
Our content – whole magazines, stand-alone articles and website content – is all freely available and stays online where it remains searchable and indexable by search engines. Once you advertise in a print magazine and the next issue comes out, your advert is out of sight and quickly forgotten. Not so with X-Ray Magazine as new readers tend to want to have the whole collection of back-issues also.


The world is now digital
Just ask yourself. What’s the first thing you do in the morning?
Check your email or open your paper mail?