Advertising and Media info

We'll Get Your Message Across
— Exposure and Broadcasting is our business

The readership of X-Ray Magazine and its websites is a quality audience of active information seeking divers and travellers perceptive to new ideas and new products. They are well educated and have a high disposable income.

Our various media platforms are highly integrated and stories and news are not just shared across the channels but often interlinked.

  • Our flagship media, the award-winning magazine, is a periodical where we publish longer features, travel reports and in-depth going articles along with regular columns.
  • Meanwhile our websites report on current and daily news and act as an extensive resource and library for everything dive related.
  • In addition and in parallel, the bulk of our content and news are also broadcast via our associated social media channels, Facebook and Twitter foremost.

Global presence, global readership, global impact

Each year X-Ray Mag participates, as supporting media and exhibitor, in between 25 and 30 leading dive expos and events in Europe, USA and Austral-Asia making it the only true international publication in this industry.

While X-Ray Mag isn't (not to our knowledge anyways) the most read publication in any single country, it is widely read alongside national and local titles worldwide. This makes for an unparalleled and unprecedented large total readership. Consequently our media constitute an attractive and effective one-stop shop for reaching audiences in most regions all at once.
X-Ray Mag on all platforms
Underwater Journal merged with X-Ray Magazine Not only will the combined team of seasoned dive media professionals strengthen our existing editorial profile and presence but will in particular enable us to offer a whole new range of B2B services including sponsored content creation and other dedicated solutions. X-Ray Magazine continues to publish the periodical and provide various news services for the general public as before while UWJ will cater more for the professional requirements. Read more about it in the media kits on the left.

Media kits and reference sheets

Media kit - US Dollars▼

Media kit 2017 - Rates in US Dollars

Media kit - Euros▼

Media kit 2017 - Euro Rate card

Magazine Advertisement formats and dimensions ▼

Ad formats at a glace

A one-stop shop for all your media needs

Our attractive packages bundles magazine adverts , website adverts (banner ads), newsletters , press releases services , social media outlets and other services.

In these packages, we combine the best of what we have to offer with the highest discounts.

All-inclusive multi-media advertising packages

These packages combine (bundle) magazine ads in X-Ray Magazine, banner adverts on our popular website and social media reposts with an option to add more cool features, such as video advertising and ads in our email list shots.

Magazine + Website + Newsletters + Press releases + Social Media = 1 flat monthly fee.

— It's easy and economic!

The highly visible 2/3 page magazine ads comes combined with a choice of large banner ads. Package include press releases, product mention and video widgets and inclusion in our regular newsletters.

From U$D 745 | €uro 595 | GBP 469 monthly
Have it all. Full page adverts in prominent positions, the biggest banner ads we carry, press releases, product mentions, video and/or widgets, inclusion in our regular newsletters.

U$D 993 | €uro 835 | GBP 695 monthly

This is how it works:

Similar to signing up for a combined cell phone subscription, broadband and cable-tv package you pay one all-inclusive monthly fee for all of the services.

The monthly rate depends how big a package or how many features you need.

In return for being extended substantial discounts you have commit to, say, 6 or 12 months contracts.

Easy on the cash-flow

Best of all, as payments are broken down and spread over affordable monthly installments subscription-style it is gentle on your cash-flow.

The royal five star treatment comes with fashionable double page spreads in the magazine and billboard banner ads on the front page. Oh, and pretty much access to all the other services we provide.

U$D 1945 | €uro 1395 | GBP 1195 monthly

Provisos & Terms

Deposit or rolling prepayment required.

Direct debit via credit card or PayPal available.

All trading is subject to our general sales terms.
Make a bigger impact with this combination of half page magazine adverts and various large banner ads which is garnished with press releases and product descriptions.

U$D 667 | €uro 495 | GBP 395 monthly
This attractive and popular mid-range package bundles a third of a page magazine ads with medium size banners. Press release service included.

U$D 446 | €uro 355 | GBP 275 monthly
Economical without compromising visibility - you still get 1/4 page ads (far bigger than usual classifieds) and banner ads without having to break the piggy bank

U$D 299 | €uro 225 | GBP 175 monthly

A la carte rates - Magazine ads

Dimensions, size templates and file formats

File format: PDF | Minimum resolution: 144dpi | Colour-space: RGB
For best results do not 'flatten' texts into graphics. Retain text on separate layers before exporting to pdf.
  • 410 x 260 mm (no bleed, as shown)
  • 430 x 280 mm (bleed)
Pr. insertion Euro USD GBP
1-2 ads 2595 3633 2258
3-5 ads 2439 3415 2122
6 ads++ 2336 3270 2032
  • 203 x 260 mm (no bleed, as shown)
  • 215 x 280 mm (bleed)
Pr. insertion Euro USD GBP
1-2 ads 1443 2020 1255
3-5 ads 1356 1899 1180
6 ads++ 1299 1818 1130
  • 134 x 260 mm
  • -
Pr. insertion Euro USD GBP
1-2 ads 945 1323 822
3-5 ads 869 1217 756
6 ads++ 803 1125 699
  • 203 x 128 mm (horizontal)
  • 100 x 260 mm (vertical)
Pr. insertion Euro USD GBP
1-2 ads 792 1109 689
3-5 ads 744 1042 648
6 ads++ 713 998 620
  • 203 x 84 mm (horizontal)
  • 134 x 128 mm (stubby)
  • 65 x 260 mm (vertical)
Pr. insertion Euro USD GBP
1-2 ads 525 735 457
3-5 ads 494 691 429
6 ads++ 473 662 411
  • 203 x 62 mm (left)
  • 100 x 128 mm (center)
  • 48 x 260 mm (vertical)
Pr. insertion Euro USD GBP
1-2 ads 437 612 380
3-5 ads 411 575 357
6 ads++ 393 551 342
  • 100 x 62 mm (horizontal)
  • 65 x 128 mm (vertical)
  • -
Pr. insertion Euro USD GBP
1-2 ads 288 403 251
3-5 ads 271 379 236
6 ads++ 249 363 226
  • 100 x 62 mm (Horizontal)
  • 48 x 128 mm (Vertical)
  • -
Pr. insertion Euro USD GBP
1-2 ads 240 336 209
3-5 ads 226 306 196
6 ads++ 216 302 188

A la carte rates - Banner ads

Dimensions, size templates and file formats

We carry the following international standard sizes of banner ads.
Click on the orange links to produce a size template. It opens as a pop-up window.
(Cost per thousand impressions)
formal name
(w x h, pixels)
Button 1
being phased out
€ 6
$ 8
Vertical Banner
being phased out
3:1 Rectangle
being phased out
Medium Rectangle
€ 21
$ 27
Super Leaderboard
€ 15
$ 19
€ 15
$ 19
Wide Skyscraper
€ 17
$ 22
Half Page Ad
on request
All of our media
Notes: Frequency capping and geo-targetting options included at no additional charge (max. 12 simultaneous versions permitted).

Media Industry Standards

Check with IAB's ad unit guidelines for additional guidance on ad dimensions and file loads sizes.


USA + General inquiries

Matthew Meier Associate & Sales Manager
US West Coast, San Diego.   Local time is now: ⎢ +1 (858) 997-0709


Peter Symes Editor-in-chief
Copenhagen.     Local time is now: ⎢ Direct phone: (+45) 3696 5744


Catherine Lim Representative & Assistant Editor
Singapore.     Local time is now: ⎢ Direct phone: (+65) 9726 7237

United Kingdom

Rosemary E. Lunn - 'Roz' Representative
England, Arlesey.   Local time is now: ⎢ +44 (0)7973 117 862

Meet us next at:

Las Vegas, NV, USA
Wed, 16 Nov 2016 to Sat, 19 Nov 2016
Düsseldorf, Germany
Sat, 21 Jan 2017 to Sun, 29 Jan 2017
Rosemont (Chicago), Illiinois, USA
Sat, 25 Feb 2017 to Mon, 27 Feb 2017