The 2009-2010 mediakit/ratecard (below) is valid until further notice.

What makes X-RAY MAG the most progressive magazine of today?

X-Ray Magazine has led the way in media innovation ever since it was launched in January 2004. It's a ground-breaking complimentary magazine (yes, it's FREE) brought to you by worldclass contributors and distributed across the continents. With a novel approach to content and a refreshing layout design with a unique widescreen format built for both on-screen viewing and paper printout, X-Ray Mag has rapidly built a solid six-figure readership across the world.

Advertising

X-Ray Magazine & www.xray-mag.com

The readership of X-Ray Magazine is a quality audience of active information seeking divers and travellers perceptive to new ideas and new products. They are well educated and high disposable income.

We have the numbers too and with our partners in the Underwater Network the combined audience is in the seven figures. Take closer look at the statistics.

X-RAY MAG - The best ranked scuba publication in the world on Alexa.com since 2009

How do we compare to a number of other fine dive publications?

Data provided by Alexa - an indepedent web-information company owned by Amazon.com

All-inclusive advertising packages

Our most attractive packages which bundles magazine adverts, website adverts and other services - easy and economic

Fora la Carte rates - see the following section (below)

This is how it works: It's like signing up for a cell phone subscription, broadband and cable-tv package.
You pay a monthly fee for up to a year, with an option to renew.

In a similar manner, the monthly rates depends how many or big the features you need.
We've put together five attractive packages for you, which combine magazine ads in X-Ray Mag and banner adverts on our popular website, with an option to add more cool features, such as video advertising and ads in our email list shots.

In these packages, we combine the best of what we have to offer with the highest discounts. Best of all, payments are broken down and spread over affordable monthly installments

Deposit or rolling prepayment required.

Direct debit via credit card or PayPal available

We call it our

'Menus'

1/1 page package

Have it all. Full page adverts, the biggest banner ads we carry, press releases, product mentions, video and/or widgets, inclusion in our regular newsletters.

From only € 789 / month

(USD 987)

Read more & Order here

1/2 page package

Go for high visibility. The half page magazine ads combined with a choice of large banner ads. Package include press releases, product mention and video widgets.

From only € 439 / month

(USD 548)

Read more & Order here

1/3 page package

Make a bigger impact with this combination of 1/3 page magazine adverts and various large banner ads which is garnished with press releases and product descriptions

From only € 299 / month

(USD 389)

Read more & Order here

1/4 page package

This attractive mid-range package bundles quarter page magazine ads with medium size banners. Press release service included.

From only € 240 / month

(USD 299)

Read more & Order here

1/6 page packages

Economical without compromising visibility - you still get 1/6 page ads (far bigger than usual classifieds) and banner ads without having to break the piggy bank

From only € 124 / month

(USD 155)

Read more & Order here

A la carte

Bannerads

Have you considered

Geotargetting

Geo-targeting is the option of having the display of banner ads tied to specific regions - ie continents, countries or languages. Inquire about the options.

3:1 rectangle

New attractive format from IAB. Presently it is placed in the top of the right column on the front page

Width in pixels: width 300 pixels |

Height in pixels: height 100 pixels

IAB standard |

* Regions

Euro 89

USD 125

* Sections

Euro -

USD -

* Inside articles

Euro -

USD -

* Front page

Euro 175

USD 245

Skyscraper

We can also accept the 120x600 format. In this case it will be copied on a 160x600 white background.

Width in pixels: width 160 pixels |

Height in pixels: height 600 pixels

IAB standard |

* Regions

Euro

USD

* Sections

Euro

USD

* Inside articles

Euro

USD

* Front page

Euro

USD

Full Horizontal

This format goes both across the top of all pages - in two slots - and there is a dedicated slot on each section page too

Width in pixels: width 468 pixels |

Height in pixels: height 60 pixels

IAB standard |

* Regions

Euro -

USD -

* Sections

Euro 85

USD 119

* Inside articles

Euro -

USD -

* Front page

Euro -

USD -

Medium Rectangle

Goes inside articles. There is a block in the right column as well. PRESENTLY THE RATES INCLUDE PLACEMENT ON FRONT PAGE and INSIDE ARTCLES

Width in pixels: width 300 pixels |

Height in pixels: height 250 pixels

IAB standard |

* Regions

Euro -

USD -

* Sections

Euro -

USD -

* Inside articles

Euro 395

USD 549

* Front page

Euro 395

USD 549

Super-Combos

What is this about?

Magazine adverts are for image and information. Banner ads are for branding and reinforcement and simple offers. With these packages we combine the best of two worlds into one offer.

The other attractive feature is that payment is broken down into monthly installments. A bit like when you buy a new cellphone with subscription.

* Super Combos *

Magazine + website packages

Super Combos

Spead Super Combo

Double page magazine ads &

Sky Scraper banner ads

Ask for optional banner ad packages and combinations. The Medium Rectangle format 300x250 pixels is another option

6 months - Pay pr month only:

Eur 1195

USD 1699

12 months - Pay pr month only:

Eur 1095

USD 1595

Offer valid until:: futher notice
* Super Combos *

Magazine + website packages

Super Combos

Full Page Super Combo

Full page ads &

Full Horisontal or Medium Rectangle

Full horizontal banner 468x60 can be replaced with 3:1 (300x100) banner or Rectangle (180x150)

6 months - Pay pr month only:

Eur 645

USD 599

12 months - Pay pr month only:

Eur 595

USD 592

Offer valid until:: further notice
* Super Combos *

Magazine + website packages

Super Combos

Half page Super Combo

Half page ads &

Full Horizontal or Rectangle

Half page ads are offered in both a horizontal and vertical format. Full horizontal banner ad may be substituted with Rectangle (180x150) or '3:1 Rectangle' (300x100pix)

6 months - Pay pr month only:

Eur 454

USD 399

12 months - Pay pr month only:

Eur 599

USD 592

Offer valid until:: further notice
* Super Combos *

Magazine + website packages

Super Combos

Third of a page Super Combo

Third of a page &

Full Vertical or Rectangle

The two banner formats are optional

6 months - Pay pr month only:

Eur 299

USD 399

12 months - Pay pr month only:

Eur 289

USD 395

Offer valid until:: further notice
* Super Combos *

Magazine + website packages

Super Combos

Quarter Page Super Combo

Quarter Page ad &

Third vertical banner

6 months - Pay pr month only:

Eur 185

USD 249

12 months - Pay pr month only:

Eur 170

USD 225

Offer valid until::
* Super Combos *

Magazine + website packages

Super Combos

One Sixth's of a Page Super Combos

One Sixth's of a page &

Quarter Vertical Banner

6 months - Pay pr month only:

Eur 139

USD 195

12 months - Pay pr month only:

Eur 125

USD 175

Offer valid until::

Magazine ads

Preferred format

PDF, 144dpi (min), RGB

Spread

Format A: 430 x 280mm (bleed)

Format B: 410 x 260mm (non bleed)

Price pr insertion

Discounts apply for serial insertions

Insertions

Euro

USD

GBP

  1-2 ads

1979

2267

1427

  3-5 ads

1545

2085

1313

   6 ads++

1427

1927

1213
Full Page

Format A: 215 x 280mm (bleed)

Format B: 202 x 260mm (non-bleed)

Price pr insertion

Discounts apply for serial insertions

Insertions

Euro

USD

GBP

  1-2 ads

932

1258

792

  3-5 ads

857

1158

729

   6 ads++

792

1069

673
Half Spread

Format A: 430 x 215mm (bleed)

Format B: 410 x 215mm (non bleed)

Price pr insertion

Discounts apply for serial insertions

Insertions

Euro

USD

GBP

  1-2 ads

932

1258

792

  3-5 ads

857

1158

729

   6 ads++

792

1069

673
Half Page

Format A: 202 x 128mm (horizontal)

Format B: 100 x 260mm (vertical)

Price pr insertion

Discounts apply for serial insertions

Insertions

Euro

USD

GBP

  1-2 ads

557

752

473

  3-5 ads

512

692

436

   6 ads++

473

639

402
Third of a page

Format A: 84 x 202mm (horizontal)

Format B: 65 x 260mm (vertical)

Price pr insertion

Discounts apply for serial insertions

Insertions

Euro

USD

GBP

  1-2 ads

380

513

240

  3-5 ads

350

472

221

   6 ads++

323

436

204
Quarter Page

Format A: 100 x 128mm (horizontal)

Format B: 48 x 260 mm (vertical - shown left)

Price pr insertion

Discounts apply for serial insertions

Insertions

Euro

USD

GBP

  1-2 ads

282

381

240

  3-5 ads

259

350

221

   6 ads++

240

324

204
SIxth of a Page - 1/6

Format A: 84 x 100 mm (horizontal)

Format B: 65 x 128 mm (vertical)

Price pr insertion

Discounts apply for serial insertions

Insertions

Euro

USD

GBP

  1-2 ads

209

282

178

  3-5 ads

192

260

163

   6 ads++

178

240

122
Eights of a page - 1/8

Format A: Horizontal: 100 x 62mm (gold)

Format B: Vertical: 48 x 128mm (blue)

Price pr insertion

Discounts apply for serial insertions

Insertions

Euro

USD

GBP

  1-2 ads

155

209

132

  3-5 ads

143

193

121

   6 ads++

132

178

122
Business directory

Format A: 61 x 110mm

Format B:

Price pr insertion

Discounts apply for serial insertions

Insertions

Euro

USD

GBP

  1-2 ads

-

-

-

  3-5 ads

161

217

137

   6 ads++

149

201

126

Video & Radio

Video-advertising and Internet radio.
Check out the videoadverts displayed on our site.
More info to follow. Inquire about the options.
Every Wednesday: Live Dive Radio News

Demographics