Deadlines - advertising

Reservation deadline, ads:
12 Sep 2014
Copy deadline, ads:
17 Oct 2014
Publication:
20 Oct 2014
Reservation deadline, ads:
22 Nov 2014
Copy deadline, ads:
5 Dec 2014
Publication:
16 Dec 2014

Get your message across

X-Ray Magazine & www.xray-mag.com
The readership of X-Ray Magazine and its websites is a quality audience of active information seeking divers and travellers perceptive to new ideas and new products. They are well educated and high disposable income.
We have the numbers too and with our partners in the Underwater Network the combined audience is in the seven figures. Our readership statistics should speak for themselves.
X-RAY MAG - The best ranked scuba publication in the world on Alexa.com since 2009 and winner of the MTA press award 2011
Our various media platforms are highly integrated and work in tandem with many cross-references.

Our flagship media, the award-winning magazine, is a periodical where we publish longer features, travel reports and in-depth going articles along with regular columns. Meanwhile our websites report on current and daily news and act as an extensive resource and library for everything dive related.

In parallel, the bulk of our content and news are also broadcast via our associated social media channels.
All of our media

All-inclusive
multi-platform
advertising packages

Our most attractive packages bundles magazine adverts, website adverts, newsletters, press releases servives, social media outlets and other services. — It's easy and economic!
This is how it works:

It's like signing up for a cell phone subscription, broadband and cable-tv package where you pay one all-inclusive monthly fee for all of the services.

The monthly rate depends how big a package or how many features you need. It is substantially discounted as you have commit to, say, 6 or 12 months.

In a similar manner, we've put together some attractive packages for you as shown on the right. ►

These packages combine (bundle) magazine ads in X-Ray Magazine and banner adverts on our popular website, with an option to add more cool features, such as video advertising and ads in our email list shots.

In these packages, we combine the best of what we have to offer with the highest discounts.

Best of all, as payments are broken down and spread over affordable monthly instalments subscription-style it is gentle on your cash-flow.

Deposit or rolling prepayment required.
Direct debit via credit card or PayPal available.

All trading is subject to our
general sales terms
(click to download)
-
Our recommended 'Menus'
— Already pre-haggled for your convenience —
Have it all. Full page adverts in prominent positions, the biggest banner ads we carry, press releases, product...
From
  U$D 993
  |  €uro 747

monthly
The highly visible 2/3 page magazine ads comes combined with a choice of large banner ads. Package include press...
From
  U$D 745
  |  €uro 539

monthly
The royal five star treatment comes with fashionable double page spreads in the magazine and billboard banner ads on...
From
  U$D 1945
  |  €uro 1395

monthly
Make a bigger impact with this combination of half page magazine adverts and various large banner ads which is...
From
  U$D 667
  |  €uro 476

monthly
This attractive and popular mid-range package bundles a third of a page magazine ads with medium size banners. Press...
From
  U$D 446
  |  €uro 319

monthly
Economical without compromising visibility - you still get 1/4 page ads (far bigger than usual classifieds) and banner...
From
  U$D 299
  |  €uro 217

monthly
Low cost options, no frills included — 12 months commitment required.
From
  U$D 198
  |  €uro 150

monthly
From
  U$D 175
  |  €uro 125

monthly
From
  U$D 149
  |  €uro 99

monthly

Magazine Ad Formats and a la carte Rates

File format: PDF | Minimum resolution: 144dpi | Colour-space: RGB
For best results do not 'flatten' texts into graphics. Retain text on separate layers before exporting to pdf.
410 x 260 mm (no bleed, as shown)
430 x 280 mm (bleed)
Price pr insertion
Discounts apply for serial insertions
Insertions
Euro
USD
GBP
  1-2 ads
2595
3633
2258
  3-5 ads
2439
3415
2122
   6 ads++
2336
3270
2032
203 x 128 mm (horizontal)
100 x 260 mm (vertical)
Price pr insertion
Discounts apply for serial insertions
Insertions
Euro
USD
GBP
  1-2 ads
792
1109
689
  3-5 ads
744
1042
648
   6 ads++
713
998
620
134 x 206 mm
Price pr insertion
Discounts apply for serial insertions
Insertions
Euro
USD
GBP
  1-2 ads
945
1323
822
  3-5 ads
869
1217
756
   6 ads++
803
1125
699
203 x 260 mm (no bleed, as shown)
215 x 280 mm (bleed)
Price pr insertion
Discounts apply for serial insertions
Insertions
Euro
USD
GBP
  1-2 ads
1443
2020
1255
  3-5 ads
1356
1899
1180
   6 ads++
1299
1818
1130
203 x 84 mm (horiz) | 134 x 128 mm (stubby)
65 x 260 mm (vertical )
Price pr insertion
Discounts apply for serial insertions
Insertions
Euro
USD
GBP
  1-2 ads
525
735
457
  3-5 ads
494
691
429
   6 ads++
473
662
411
203 x 62 mm (left) || 100 x 128 mm (center)
48 x 260 mm (vertical)
Price pr insertion
Discounts apply for serial insertions
Insertions
Euro
USD
GBP
  1-2 ads
437
612
380
  3-5 ads
411
575
357
   6 ads++
393
551
342
100 x 62 mm (horizontal)
65 x 128 mm (vertical)
Price pr insertion
Discounts apply for serial insertions
Insertions
Euro
USD
GBP
  1-2 ads
288
403
251
  3-5 ads
271
379
236
   6 ads++
259
363
226
100 x 62 mm (Horizontal)
48 x 128 mm (Vertical)
Price pr insertion
Discounts apply for serial insertions
Insertions
Euro
USD
GBP
  1-2 ads
240
336
209
  3-5 ads
226
316
196
   6 ads++
216
302
188

Bannerads

All of our media
We carry the following international standard sizes of banner ads.
Click on the blue links to see a size template.
   
CPM
   
(Cost per thousand impressions)
 
(w x h, pixels)
EUR
USD
Button 1
being phased out
Rectangle
€ 6
$ 8
Vertical Banner
being phased out
3:1 Rectangle
being phased out
Medium Rectangle
€ 21
$ 27
Super Leaderboard
€ 15
$ 19
Leaderboard
€ 15
$ 19
Wide Skyscraper
€ 17
$ 22
Half Page Ad
on request
Notes: Frequency capping and geotargetting options included at no additional charge (max. 12 simultaneous versions permitted).
Check with IAB's ad unit guidelines for additional guidance on ad dimensions and file loads sizes.

Stats & Demographics

We are in the process of reorganising and expanding this section and will soon provide additional and updated information on readership and demographics below. Meanwhile see the information stated in the mediakit that can be downloaded above.
How do we compare to a number of other fine dive publications? (see graphs below)
Data provided by Alexa - an independent web-information company owned by Amazon.com

Account Managers

Europe & Africa
Copenhagen, Denmark
My status
+1 925 246 5744 || (+45) 3696 5744
U.S. - West Coast
San Diego, California, USA
My status
+1 (858) 997-0709
United Kingdom
London, United Kingdom
My status
+44 (0)7973 117 862
Asia-Pacific
Singapore
My status
(+65) 9726 7237

Meet us at these events

Birmingham, England
20 Sep 2014 - 21 Sep 2014
Attending
Las Vegas, Nevada, USA