Advertising


What makes X-RAY MAG the most progressive magazine of today?


X-Ray Magazine has led the way in media innovation ever since it was launched in January 2004. It’s a ground-breaking complimentary magazine (yes, it’s FREE) brought to you by worldclass contributors and distributed across the continents. With a novel approach to content and a refreshing layout design with a unique widescreen format built for both on-screen viewing and paper printout, X-Ray Mag has rapidly built a solid six-figure readership across the world.


The readership of X-Ray Magazine is a quality audience of active information seeking divers and travellers perceptive to new ideas and new products. They are well educated and high disposable income.


We have the numbers too and with our partners in the Underwater Network the combined audience is in the seven figures. Take closer look at the statistics.

Connecting you with the audience


Video-advertising and Internet radio. Check out the videoadverts displayed on our site. More info to follow. Inquire about the options.


The 2009 mediakit has extended validity to 15. Feb 2010.



X-Ray mag is read in more than 80 countries.
Approx distribution:
Americas: 30%
Europe: 35%
AustralAsia: 25%
Ask more detailed breakdown. Note that the demographics change dynamically in time.

Click on chart to enlarge
Primary distribution Partners:
  • NAUI
  • ScubaBoard
  • DivePhotoGuide
  • WetPixel
  • UnderwaterTimes
  • Underwater.com.au
  • Secondary distribution:
    Viral distribution and reposting on more than 1500 sites, forums and blogs worldwide.
    Further details and specifics in media kit.


    Total readership for the magazine: 157.000

    Map IP Address

    Some stats from May 25 - 2009
    Click on image to enlarge - opens as pdf

    As for the traffic to our website, please check out our position on Google. Fast, easy and reliable.

    X-Ray Logo Mediakit

    Reach a combined audience of 2 million divers worldwide!
    The Underwater Network logo
    Members:
    Scubaboard.com
    DivePhotopGuide.com
    Underwater.com.au
    WetPixel.com
    DeeperBlue.com
    German partner:
    Taucher.net / DiveInSide.com
    Between the network partners you have access to the largest audience of divers in the world

    Pages viewed on our site. How do we compare?

    ► Special offers & Promotions
    • Magazine ads
      Only €149 each (usd 208)
      Book before March 15 and get 120x60 banner ad free (30 days)
      Valid until further notice
      Prepay here: Euro 596  
    • Magazine ads
      Only €99 each (usd 139)
      Book before March 15
      Valid until further notice
      Prepay here: Euro 396  

    Account managers

    Sales Manager:
    Skype

    My status

    Arnold Weisz
    Phone: +1 (954) 603 7250

    sales@xray-mag.com

    Français & Portuguese:
    Skype

    My status

    Mathias Carvalho
    Location: Sao Paolo
    Local time:
    Phone: + 33 - 9 - 7044 6677

    Mathias@xray-mag.com

    US East Coast
    Skype

    My status

    Wayne Fenior
    Location: Orlando
    Local time:
    Phone: +1 (407) 413-9480

    Wayne@xray-mag.com

    Asia-Pacific
    Skype

    My status

    Catherine GS Lim
    Location: Singapore
    Local time:

    Cat@xray-mag.com

    Skype

    My status

    Simon Kong
    Location: Kuala Lumpur
    Local time:
    Phone: +60 - 16 - 314 6039

    simon@xray-mag.com

    Canada
    Skype

    My status

    Wendy Jankovic
    Location: British Colombia
    Local time:
    Phone: +1 (250) 714-3520

    wendy@xray-mag.com

    Main office
    Skype

    My status

    Editorial office
    Location: Copenhagen
    Local time:
    Phone: +45 4696 0644

    Sales@xray-mag.com

    Video and Internet Radio Productions
    Skype

    My status

    Ken English
    Location: Miami
    Local time:
    Phone: +1 (305) 335-4857

    Ken@xray-mag.com

    Magazine ads

    Deadlines - advertising

    • 430 x 280mm (bleed)
      410 x 255mm (non bleed)
      Price pr insertion
      Discounts apply for serial insertions
      Insertions
      Euro
      USD
      GBP
        1-2 ads
      1460
      1992
      985
        3-5 ads
      1343
      1859
      926
         6 ads++
      1241
      1735
      787
    • 215 x 280mm (bleed)
      190 x 255mm (non-bleed)
      Price pr insertion
      Discounts apply for serial insertions
      Insertions
      Euro
      USD
      GBP
        1-2 ads
      810
      1095
      545
        3-5 ads
      745
      1022
      512
         6 ads++
      689
      955
      435
    • 430 x 125mm (bleed)
      400 x 125mm (non bleed)
      Price pr insertion
      Discounts apply for serial insertions
      Insertions
      Euro
      USD
      GBP
        1-2 ads
      810
      1095
      545
        3-5 ads
      745
      1022
      512
         6 ads++
      689
      955
      435
    • 90 x 260mm
      Price pr insertion
      Discounts apply for serial insertions
      Insertions
      Euro
      USD
      GBP
        1-2 ads
      485
      679
      325
        3-5 ads
      446
      652
      306
         6 ads++
      412
      576
      283
    • 215 x 125mm
      Price pr insertion
      Discounts apply for serial insertions
      Insertions
      Euro
      USD
      GBP
        1-2 ads
      485
      679
      325
        3-5 ads
      446
      652
      306
         6 ads++
      412
      576
      283
    • 60 x 260mm
      Price pr insertion
      Discounts apply for serial insertions
      Insertions
      Euro
      USD
      GBP
        1-2 ads
      330
      462
      220
        3-5 ads
      304
      431
      207
         6 ads++
      281
      392
      193
    • 80 x 215mm
      Price pr insertion
      Discounts apply for serial insertions
      Insertions
      Euro
      USD
      GBP
        1-2 ads
      330
      462
      220
        3-5 ads
      304
      431
      207
         6 ads++
      281
      392
      193
    • 45 x 255mm
      Price pr insertion
      Discounts apply for serial insertions
      Insertions
      Euro
      USD
      GBP
        1-2 ads
      245
      343
      165
        3-5 ads
      225
      315
      150
         6 ads++
      199
      291
      140
    • 90 x 125mm
      Price pr insertion
      Discounts apply for serial insertions
      Insertions
      Euro
      USD
      GBP
        1-2 ads
      245
      343
      165
        3-5 ads
      225
      315
      150
         6 ads++
      199
      291
      140
    • 61 x 110mm
      Price pr insertion
      Discounts apply for serial insertions
      Insertions
      Euro
      USD
      GBP
        1-2 ads
      185
      249
      124
        3-5 ads
      170
      238
      117
         6 ads++
      157
      220
      99
    • Horizontal: 90 x 60mm
      Vertcal: 90 x 60mm
      Price pr insertion
      Discounts apply for serial insertions
      Insertions
      Euro
      USD
      GBP
        1-2 ads
      135
      189
      90
        3-5 ads
      124
      173
      85
         6 ads++
      115
      160
      72
    • 61 x 110mm
      Price pr insertion
      Discounts apply for serial insertions
      Insertions
      Euro
      USD
      GBP
        1-2 ads
      -
      -
      -
        3-5 ads
      96
      134
      65
         6 ads++
      84
      116
      56

    Bannerads

    Have you considered

    Geotargetting
    small globe
    Geo-targeting is the option of having the display of banner ads tied to specific regions - ie continents, countries or languages. Inquire about the options.

    • New attractive format from IAB. Presently it is placed in the top of the right column on the front page
      Width in pixels:   300px    |   
      Height in pixels:   100px
      IAB standard    |   
      This format goes both across the top of all pages - in two slots - and there is a dedicated slot on each section page too
      Rates pr 30 days: 90 days or more: -15% discount
      * Site-wide (ROS)
      Euro -
      USD   -
      * Regions
      Euro 89
      USD   125
      * Sections
      Euro -
      USD   -
      * Inside articles
      Euro -
      USD   -
      * Front page
      Euro 175
      USD   245
    • We can also accept the 120x600 format. In this case it will be copied on a 160x600 white background.
      Width in pixels:   160px    |   
      Height in pixels:   600px
      IAB standard    |   
      This format goes both across the top of all pages - in two slots - and there is a dedicated slot on each section page too
      Rates pr 30 days: 90 days or more: -15% discount
      * Site-wide (ROS)
      Euro 395
      USD   549
      * Regions
      Euro 
      USD  
      * Sections
      Euro 
      USD  
      * Inside articles
      Euro 
      USD  
      * Front page
      Euro 
      USD  
    • This format goes both across the top of all pages - in two slots - and there is a dedicated slot on each section page too
      Width in pixels:   468px    |   
      Height in pixels:   60px
      IAB standard    |   
      This format goes both across the top of all pages - in two slots - and there is a dedicated slot on each section page too
      Rates pr 30 days: 90 days or more: -15% discount
      * Site-wide (ROS)
      Euro 175
      USD   245
      * Regions
      Euro -
      USD   -
      * Sections
      Euro 85
      USD   119
      * Inside articles
      Euro -
      USD   -
      * Front page
      Euro -
      USD   -
    • Goes inside articles. There is a block in the right column as well. PRESENTLY THE RATES INCLUDE PLACEMENT ON FRONT PAGE and INSIDE ARTCLES
      Width in pixels:   300px    |   
      Height in pixels:   250px
      IAB standard    |   
      This format goes both across the top of all pages - in two slots - and there is a dedicated slot on each section page too
      Rates pr 30 days: 90 days or more: -15% discount
      * Site-wide (ROS)
      Euro -
      USD   -
      * Regions
      Euro -
      USD   -
      * Sections
      Euro -
      USD   -
      * Inside articles
      Euro 395
      USD   549
      * Front page
      Euro 395
      USD   549
    Super-Combos
    What is this about?
    Magazine adverts are for image and information. Banner ads are for branding and reinforcement and simple offers. With these packages we combine the best of two worlds into one offer.
    The other attractive feature is that payment is broken down into monthly installments. A bit like when you buy a new cellphone with subscription.
    • * Super Combos *
      Magazine + website packages
      Double page magazine ads &
      Sky Scraper banner ads
      Ask for optional banner ad packages and combinations. The Medium Rectangle format 300x250 pixels is another option
      From only Eur1095 monthly
      6 months - Pay pr month only:
      Eur 1097
      12 months - Pay pr month only:
      Eur 1095
         USD 1595
      futher notice
    • * Super Combos *
      Magazine + website packages
      BannerIcons_semibigones3.gif
      Full page ads &
      Full Horisontal or Medium Rectangle
      Full horizontal banner 468x60 can be replaced with 3:1 (300x100) banner or Rectangle (180x150)
      From only Eur595 monthly
      6 months - Pay pr month only:
      Eur 645
      12 months - Pay pr month only:
      Eur 595
         USD 799
      further notice
    • * Super Combos *
      Magazine + website packages
      BannerIcons_semibigones3.gif
      Half page ads &
      Full Horizontal or Rectangle
      Half page ads are offered in both a horizontal and vertical format. Full horizontal banner ad may be substituted with Rectangle (180x150) or '3:1 Rectangle' (300x100pix)
      From only Eur399 monthly
      6 months - Pay pr month only:
      Eur 454
      12 months - Pay pr month only:
      Eur 399
         USD 592
      further notice
    • * Super Combos *
      Magazine + website packages
      BannerIcons_fullverticalRectangle.gif
      Third of a page &
      Full Vertical or Rectangle
      The two banner formats are optional
      From only Eur289 monthly
      6 months - Pay pr month only:
      Eur 299
      12 months - Pay pr month only:
      Eur 289
         USD 395
      further notice
    • * Super Combos *
      Magazine + website packages
      BannerIcons_thirdvertical.gif
      Quarter Page ad &
      Third vertical banner
      From only Eur170 monthly
      6 months - Pay pr month only:
      Eur 185
      12 months - Pay pr month only:
      Eur 170
         USD 225
    • * Super Combos *
      Magazine + website packages
      BannerIcons_quarterVertical.gif
      One Sixth's of a page &
      Quarter Vertical Banner
      From only Eur125 monthly
      6 months - Pay pr month only:
      Eur 139
      12 months - Pay pr month only:
      Eur 125
         USD 175