August 2017

The Hourglass Sales Funnel

by Kane Jamison

Kane is the founder of Content Harmony, a content marketing agency based in Seattle. He's also the instructor for Content Marketing at the School of Visual Concepts in Seattle, and an industry speaker at events like SMX Social, State of Search, LavaCon, Wordcamps, and more. You can find him on Twitter at @KaneJamison.
 

I have a conceptual problem with how most marketers visualize the sales funnel.

The Philippines' Southeast Bohol: Diverse Diving at Anda

A female Tomato Anemonefish hiding amongst a bubble-tip anemone

Tap, tap, tap! Our dive guide was rapping on his tank with such enthusiasm that I knew he had found something truly special. I had been searching in the muck for over an hour in hopes of finding octopus, but so far, had come up empty. As I swam over to where he was hovering, you could see the broad smile on his face as he pointed to his slate.

Review of Sony RX100 V Underwater

Serious underwater photographers travel with large cameras in huge housings. They also need different lenses, ports, lighting and other accessories. As housings for small point-and-shoot cameras became accessible, underwater photography became very popular. In the past, these cameras had many limitations but a range of new compacts offer compelling specs. Of these new models, the Sony RX100 V is one of the best.

Australia: Victoria's Secret

“You can dive in Melbourne?” was the baffled response from a Queensland hotel concierge upon telling her I was heading to Victoria to dive. And this was from an Australian who WAS a diver! When overseas visitors think of Australia, the Great Barrier Reef immediately comes to mind. However, Australian diving is not just about coral. Along the continent’s southern coast is an undersea world far removed from the tropics.

Infographic explaining why fish are expected to shrink.

Warmer weather shrinks fish

This is the findings of a new study in Global Change Biology by the University of British Columbia. The reason for this future decline in size stems from the fact that fish are cold-blooded animals, and are thus unable to regulate their body temperatures.

“When their waters get warmer, their metabolism accelerates and they need more oxygen to sustain their body functions,” said co-author William Cheung, associate professor at the Institute for the Ocean and Fisheries and director of science for the Nippon Foundation-UBC Nereus Program.