Geographic distribution

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Geographic distribution

February 21, 2011 - 15:12
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Since its inception in 2003 X-Ray Mag has picked up a loyal following across the planet.

While X-Ray Mag is probably not the primary media in any single territory, our publication is the second or third magazine—the preferred supplement to the national title, one might say—in so many territories worldwide that our combined circulation in all likelihood surpasses that of any other dive periodical on the planet.

Data has been compiled from a number of sources and correlated to weed out outliers;

  • Serverlogs.
  • AWStats.
  • Google Analytics.
  • User information submitted to our newsletter subscription list.
  • Surveys and interviews done on website ( Zoomerang ) and surveys done at expos.
Some data has to been extrapolated and estimated. For example, there a fraction of visitors will register as 'unknown' in our serverlogs or as .com, .org (ect) with no specific origin.

Also not all subscribers have disclosed their geographical location.

In these cases we have assumed that the part of the visitors and readers we did have data from were representative for the whole lot.
Lumped together in more meaningful regions the numbers roughly break down in the following distribution.
50% - North America (USA and Canada) 35% - Europe, predominantly Northern Europe; 10% - Asia-Pacific. Predominantly Australia, New Zealand, Singapore, Malaysia and Philippines; 5% - Various
Our combined circulation in all likelihood surpasses that of any other dive periodical on the planet

Dynamics

The demographics can change quite dynamically in time and frequently exhibit patterns we cannot quite explain other than viral marketing often works in weird and wondrous ways. For example, we have never actively marketed our media in the Philippines, Italy, Portugal, Greece or Brazil. Nor have we exhibited at expos or worked with partners in any of these territories. Yet, we have obviously picked up quite a huge and loyal following in these countries or areas.

Visitors by country

25 most frequent territories as measured over in the first quarter (Q3) 2015 - Updated 24. Sept 2016
United States 45.4 %
United Kingdom 7.7%
Canada 3.7%
Germany 3.0%
Australia 2.6%
France 2.3%
Denmark 2.1%
Italy 2.0%
Russia 1.8%
Sweden 1.5%
India 1.4%
Netherlands 1.3%
Spain 1.3%
Poland 1.2%
Singapore 1.2%
Philippines 1.2%
Portugal 0.9%
Indonesia 0.8%
Malaysia 0.8%
Switzerland 0.8%
Brazil 0.8%
Belgium 0.8%
Greece 0.7%
Austria 0.7%
Finland 0.7%
South Korea 0.6%
Hong Kong 0.6%
     

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