What if your marketing needs are seasonal or change over time?

 

We have a solution for that: Our packages can be mixed, upgraded or varied in size along a timeline, provided that the whole arrangement stays within or above the committed budget, and certain deadlines are met.

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Conventionally, the size of a package deal would remain fixed for the duration of the contract.



This is illustrated by the timeline below where we have used our quarter page package as an example. As shown on our main advertising page, each illustration is a schematic representation of a magazine ad insertion (right) and banner ads on the site (left).








But what if I need to do a sale, a campaign or have other intermittent or seasonal needs to step up the marketing?



Not a problem. You may mix our packages and vary the size along a timeline as illustrated below. In the following example, the campaign is stepped up the second month to a full page package, then throttled back again to the usual quarter page for a while, and then reduced in size in the fifth month. There are countless other possible combinations.

Dividing space

What if I have more than one brand or product I want to advertise?

Would I then have to put it all into one advert?

No worries. You may also divide your ad space into smaller ones as long as these correspond to our existing formats.

Say, for example, you have the brands or products A and B represented by the colours blue and red. As shown in the following graphic, the booked space can be divided up in a number of ways. In principle, you can dispose of the booked space as you see fit.

The conditions. Changes need to be communicated before each booking deadline and any new ad copy received before copy deadline. All ads must adhere to sizes currently on offer unless otherwise agreed in writing.

Sharing space

May I share the space with others?

Yes. We permit composite or joint ads.

The proviso. In order to obtain the same discounted rates, we can just deal with one designated partner who will have to coordinate the submission of all ad copy as well as providing payment on behalf of the whole group. Only one invoice will be issued.